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Crafting the Ideal Mission Statement for Your Nonprofit


Running a nonprofit is no walk in the park. Amidst fundraising, volunteer management, and impact tracking, there's a station of essential tasks. One crucial task we often overlook? Writing the perfect mission statement for your nonprofit. Sounds simple, right? Yet it's easier said than done. But don't fret! Let's string together words that will breathe life into your organization’s purpose.

##Writing the Perfect Mission Statement for Your Nonprofit

Let’s sail to the heart of the matter. How does one craft that perfect mission statement? Hold tight. We’re going to sail through this together.

###Why Bother?

Let's cut to the chase. Why do we need a purpose statement? A well-framed mission statement does three critical things:

  1. Inspires – It motivates your team, volunteers, donors, and the community.

  2. Engages – It attracts like-minded individuals to rally behind your cause.

  3. Directs – It serves as a compass, ensuring your organization stays on track.

"Great, but how does one encapsulate a mission into a succinct statement?" you ask.

###Pinpoint the Core Elements No shortcuts here. The perfect mission statement is like a well-baked pie, formed from essential ingredients:

  • Purpose – Why does the nonprofit exist?

  • Action – What does it do to fulfill that purpose?

  • Result – What change occurs due to this action?

Pouring these elements into a clear, concise, and compelling statement makes your mission statement a lighthouse in the mist of uncertainty.

###Words Matter

Ever heard the phrase, "the pen is mightier than the sword"? Your words can inspire action or send possible volunteers running for the hills.

  • Be clear – Avoid jargon like the plague. Donors and volunteers need to understand your mission.

  • Be concise – As Shakespeare arguably said, "Brevity is the soul of wit." Keep the message short but strong.

  • Be compelling – Stir emotions and build rapport to get people excited about your cause.

###Examples, Please?

Can we look at some notable examples? Absolutely! Cue the drumroll…

  • charity: water – "We're a nonprofit organization bringing clean, safe drinking water to people in developing countries."

  • Feeding America – "Our mission is to feed America's hungry through a nationwide network of member food banks and engage our country in the fight to end hunger."

Clear? Check. Concise? Check. Compelling? Definitely check!

A superb mission statement isn't elusive. It’s a bridge between your organization’s purpose and the community. Does your mission statement inspire, engage and direct? If not, get your wordsmith hat on and start crafting!


Writing the perfect mission statement for your nonprofit is a delicate balance of art and science. With patience, practice, and close attention to your organization's core values, you can craft a statement that truly resonates. And remember, the journey of crafting the perfect mission statement is as inspiring and enlightening as the destination!

Nonprofit Consultant ,


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