• Calandra M. Williams

How to Write a Mission Statement: Answer these Six Questions

A mission statement is a formal summary of the aims and values of a company, organization, or individual. The beginning stages of starting your nonprofit begins with developing your mission statement. Developing the mission statement is important step in the strategic planning process. You cannot skip this step and expect to be successful. Your mission statement should be simple, concise and specific. It should be easy to remember and recite. It should convey what you are passionate about and it should express what sets your organization a part form the rest.

The mission statement is the foundation of the organization. It’s easy to wander from the mission if it’s not clear from the beginning of what you are hoping to accomplish. You don’t want to start and begin to drift from the mission and lose focus in the process.

Six questions to ask yourself:

1. What are you passionate about? 2. What’s your area of focus? 3. What do you value most in life? 4. Do you have a particular audience that you would like to reach? 5. What makes your organization unique from others that exist? 6. What problem are you solving in the community?

The art of crafting a mission statement is defining your purpose so others understand why the organization exist. You want your organization to solve a problem but also inspire others to believe in what you are passionate about doing.

#nonprofit #strategicplanning


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