• Calandra M. Williams

GDPR and bloggers: what you need to know

Updated: Mar 27, 2019

What is GDPR?

The General Data Protection Regulation (GDPR), is a new set of rules designed to give European Union citizens more control over their personal data. Guidelines are set for the collection and processing personal information of individual within the EU. It takes effect May 25th, 2018.

What does the GDPR mean for you?

As a blogger, you more than likely collect some type of personal data from site visitors. Ex., name, phone number , email address, etc.

Your business doesn’t have to be located in the EU but if you have EU site visitors, or marketing campaigns target EU citizens this affects you. If you are building an email list on your website this affects you. You may be reaching citizens in EU. Just assume Yes are collecting data from EU citizens.

1. If you already have a privacy policy on your website you need to update it to comply with GDPR regulations of protection of personal data.

2. If you don’t already, you need a privacy policy on your blog. You must let you site visitors know how you collect store and use their data, in a clear and transparent way. A privacy policy discloses the ways in which your website gathers uses discloses and manages you site visitors’ data.

a. Get consent from the current and future site visitors; i. In case of an audit, keep records of consent to use a site visitors personal information. ii. Also, you must update them on the of the GDPR regulations.

b. Use clear and plain language letting them know what they sign up for on your website;

c. There must also be an option to opt-in to receive messages from your website;

d. You must have an option for subscribers to opt out of receiving emails and;

e. If they request you delete their information, you must do so.

Recommendation for your Privacy Policy: I used Termly to stay compliant and protected with new GDPR regulations. I am easily frustrated with creating policies. They provide legal templates for online businesses to stay in complaisance with ever changing regulations.

Free Downloadable Template: Click Here to download the email I sent to my current subscribers.

Serious Business: Take Action

The penalty for noncompliance can be up to € 20 million, or in the case of an undertaking, up to 4% of the total worldwide annual turnover of the preceding financial year, whichever is higher.

Disclaimer: This post is not legal advice and I am not a lawyer.

#blogging #GDPR


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